I don’t really get it. How can someone as intelligent as Matt Cutts publicly use a word like “scum” to describe the people that make his job necessary? Especially when many aspects of the so-called “evil” side of SEO are not unethical in any way, shape, or form. Take cloaking for example. If a webmaster cloaks pages to deliver optimized content to Google and different content to users, how is that evil? I mean seriously. It’s Google’s problem, not the webmasters. Go ahead penalize all you want Matt but watch what you say! What I do is my business and what you do is yours. Don’t label me for outsmarting your precious algorithms.
Pick your poison: 
