Pick your poison:

Essentially this is a list of articles and reports I've written to address or explain some of the more confusing and/or ambiguous aspects of search engine optimization.

Datacenters, Geo-Targeting, and True Google Placement: An explanation of Google’s organic geo-targeting feature and how its combination with their complex method of delivering search results applies to your understanding of true Google placement.

Hidden Text and Google Penalties: a penalty just waiting to happen. There are many different ways to hide text such that Google will not penalize you for doing so.

The Black Hat Dichotomy: Blackhat SEO and SEO That is Black Hat: A dissection of the search engine spawned dichotomy of blackhat SEO and SEO that is black hat. Where does black hat end and black hat SEO begin?